Branding Features
The Civil Bikes logo features a bicycle wheel frame with a red star in the center. The gradient background fades from blue at the top to an earthy orange at the base. The lettering is hand-drawn as I found typography in this space to be difficult to adjust using fonts from my library.
Original Sketch of the Lettering and Typography of the Logo
Civil Bikes Featured on CNN
Civil Bikes Branding
When Nedra Deadwyler approached me with a visionary idea for a nonprofit business, I was immediately captivated. Her concept involved leading bike tours through the vibrant city of Atlanta, Georgia, with a profound mission—to educate participants about the rich tapestry of civil rights history that had woven through its streets. "Wow," I exclaimed, "let's dive into this inspiring journey together!"
The outcome of our collaboration was nothing short of remarkable—a comprehensive branding project that breathed life into Civil Bikes. This branding initiative became the very heartbeat of the organization, forging an identity that resonates with the historical significance and the vibrant present of Atlanta, as well as the educational mission that lies at its core.